FTER YOUR WEBSITE HAS GOOD "KEYWORD" HTML META-TAGS, WITH WHAT INDEXES SHOULD YOUR WEBSITE BE REGISTERED TO MAKE CERTAIN YOUR SITE CAN BE FOUND BY ANY INDEX THAT YOUR POTENTIAL CUSTOMERS ASKS ANY ONE OF UP TO 50,000 KEY WORDS. 

Once you have completed the design of your good "keyword" HTML Meta-tags  everyone of your potential customers will find you FIRST when they are searching for someone who sells what you sell, PROVIDING, you have informed the  14 major Search Engines and indexes  what those keywords are by placing them in your html 'keyword" metatags (invisible to website visitors) and they appear as well in the text of applicable web-page. Those 14 search engines handles 95% of the daily traffic on the WWW of 341 million inquiries. 

Avoid many of the thousands of other so called search engines offering you a "link". Visit the site before you provide your link and you'll discover many are nothing but chronological listing, on which the last listing is erased as each new one is added to the limited list, 

That also means informing the trade-boards, list-servers, "links", web-crawlers, spiders, bots, robots, news-groups and search engines of your existence.

WHICH ENGINES DO I TARGET?

With thousands of search engines on the Web today, it's obviously impossible to achieve good search positions on all your keywords across all these engines. Traditional thinking on the web is "The more engines you submit to, the more traffic you get." This simply isn't true. In reality, there are several critical factors which affect your search engine traffic including:

1. a) Your position in the search engine's result list
2. b) The amount of traffic that search engine gets
3. c) Indexes are more important than search engines
4. d) trade-boards, list-servers and newsgroups and reciprocal links on other non-competitive sites are more important in bringing your web-site to the attention of potential customers than responses by search engines to inquiries made by potential customers.
5. e) Is the search engine a consumer mall or an industrial OEM and commodities resource catering to commercial commerce
6. f) Do you have "links" on other complementary but non-competing sites ?

As far as search engines are concerned, if you want to generate maximum traffic in practical terms, focus on the TOP 14 engines. These leading engines  account for 95% of search engine traffic. If you haven't achieved a good position in those key search engines, there's little point in being listed well on the index that few web users know exist, and even fewer have used.

Out of 30,000, I carefully select the 14 major indexes to register with, according to industry category, product relevance and your defined geographic marketplace. That can be accomplished for only $1500 to $6,000, because I use customized software that automates many of the procedures.

If registered manually, one by one, it would cost $24,000 to perform this registration process. Once done this advertising remains perpetually visible to more than 300 million voters, whenever they use any one of "keywords" that identifies you as the supplier. That's what makes the Internet so revolutionary.

PREREQUISITES BEFORE REGISTRATION OF YOUR WEBSITE

HOW MUCH IS MY TRAFFIC REALLY WORTH?

Not all the different Search Engine's visitors are worth the same amount of money to you in terms of sales they generate. A reasonable rule of thumb is that initially you will generate $2 in sales annually for every dollar you spend on the wages of a Search Engine Marketing (SEM) technician to refine your website and place the free registrations. That can reasonably be expected to  grow to $16 in sales for every dollar of SEM budget by the fifth year. A test budget of $1,000 to $3,000 will corroborate these projections which remain valid as well for an annual budget of $300,000 for $5 million in additional sales.

Remember that the value of the traffic to YOUR Web site will depend on several factors including what you sell, the quality of your Web site, the size of each sales transaction and the popularity of the particular keyword/phrases you use.. 

Please e-mail me and let me know your experiences with the search engines and the new traffic you've seen. Good search engine positions are both FREE and effective and therefore well worth your attention. Just a few good positions in only a few search engines will generate more profits than spending thousands of dollars in banner ads, affiliates, and partners.

Common sense suggests that if you conduct a search for a product or service, you're more likely to pay attention to the results of that search than a banner ad commercial presented, unsolicited, above something else that has your attention. People tune out banner ads. Remember index advertisements are free, banner ads cost money.

Make your Web site look good Make sure your site's content and layout is in good shape and really looks good before submitting registrations and has the right html "keyword", "description" and "Title" metatags.

Alphabetical Categories:

If you're actual company name is AAA Software, then great, you'll rank high in the categories. However, if you're name is actually something like Zebra Software, use an alias in registration, supported, if called for, by a duplicate home-page with the alias that links to all other pages of your other name on subsequent pages.

Spend some time examining your category choices and review Yahoo's suggestions  

For example, irrespective of your company name, create a page with a title like "20 Reasons to Put Your Business on the World Wide Web". Numbers come before letters alphabetically, so this titlewas right at the top of the category of Computers | Internet | Business & Economics. They submitted not their home page about their company's services, but a nice article about 20 Reasons to put your business on the Web.

Write a quality, highly informative article, guide, or reference document about something related to your market niche. Try to be unbiased and provide useful content. Have a discreet link to your home page for more information.

Submit that for registration to the indexes.

Make certain the article does not sound like a commercial for your services. Do not even mention your company name in the page, but have a subtle link to your home site somewhere embedded in the text of the page. If I am hosting other site domains I will link the article on that separate domain site, with the discreet reference link to yours in the article. Visitors who are excited about the article will follow the link. Yahoo may judge the page as good, useful, and objective content and add it to their index under the Title you suggest if it matches the page's title. If they do, and you achieve a #1 or #2 position for that article/Web site, expect incredible amounts of traffic.

Optimize keyword prominence and frequency

Some search engines will not index the contents of your page. All keywords it searches on were submitted by you in the Title and 25 word description you entered in the Yahoo submit form. The key is to include crucial keywords prominently and repeat them when possible.

Make your 25 words compelling!

Don't try to cram in so many keywords that your sentence is not compelling to the reader. Some sites will reject your registration if its simply a list of keywords and not a sentence. Even if you're positioned higher than your competitor, if your competitor's site description sounds more appealing, then what do you think a potential client click on first? Spend some time off-line crafting a sentence which sounds compelling. Have others look it over if possible. Give them a reason to click on your link.  Don't Mention a FREE service if you can avoid it . "Free" is a word people distrust

You should avoid including marketing slogans or superlatives such as "The Best site on the Internet" or "We're the Number One Dealer...", etc.

Title Tag Double Vision

For engines which index your entire page, "Title tags" play a significant role in how "relevancy" is computed. Most engines weight the keywords found in these Title tags more heavily than the same words used elsewhere in your site. One technique you can use to improve your position is to repeat your Title Tag twice in your HTML code.

This does not appear to cause a problem with any of the browsers I tried, including Mozilla, Netscape and Explorer. The second Title tag is simply ignored by the browser. However, some search engines will index all the words between the title tags for both lines. This technique puts the phrases twice into your title tag, improving relevancy for those search phrase/keywords. Doubling the Title Tag is a bit of a hack, but it can be quite effective with some engines.

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